Old School Marketing: A Cautionary Tale
Meet Jane, The CMO for Widget Manufacturer
For twenty years, they’ve been leading the widget industry, reinventing their widget line to meet the demands of the modern user. Over the years, Jane has settled into a rhythm with her marketing approach.
But this year Jane has a problem. Sales are down. They’ve rolled out a new line of cutting edge, energy efficient widgets that out-perform every other widget on the market, and they can’t secure any big purchases.
1. Your products are changing to accommodate a modern market.
But is your marketing strategy?
Jane’s manufacturing company is making a classic mistake. They’ve reinvented their product line to change with the times, but not their marketing strategy. We can help.
2. Fresh Products.
Is it any surprise that information age buyers are looking for… information? 88% of your buyers are going online to research purchases.* They don’t want to be wooed. They want to be educated and empowered to make the best purchase decisions for their company.
3. Our Approach
With a unique understanding of changing B2B buyer behavior, we combine sales and marketing into a harmonized strategy: Smarketing.
Smarketing results in a complete 360 degree view of your customer’s buying cycle. By merging these two components together, you’re gathering quality, sales-ready leads and, most importantly, building relationships that will last.